Arizona Travel Trade
Resources, destination insights, and partnership opportunities for travel agents, tour operators, and meeting planners
Arizona welcomes over 45 million visitors annually with more than 25 billion dollars in direct travel spending. The state offers travel professionals a year-round destination with world-class resorts, five national parks, and 300-plus days of sunshine. This page provides tourism statistics, destination highlights, and Arizona Office of Tourism partnership resources.
Why Arizona
Arizona is one of the fastest-growing travel destinations in the United States, welcoming over 45 million visitors annually who contribute more than $25 billion in direct spending to the state economy.
With 300-plus days of sunshine each year, Arizona delivers reliable weather that makes it an ideal year-round destination. The state is home to world-class resorts concentrated in the Scottsdale and Phoenix corridor, providing exceptional options for incentive travel, meetings, and luxury leisure groups.
Arizona boasts 5 national parks including the Grand Canyon, Petrified Forest, and Saguaro, along with 22 total National Park Service sites. From desert golf and spa wellness to canyon adventures and wine country, the diversity of experiences makes Arizona easy to sell across multiple client segments.
The state also offers rich Native American cultural heritage, a UNESCO-designated City of Gastronomy in Tucson, and vibrant arts scenes in Scottsdale, Jerome, and Bisbee.
Key Tourism Statistics
Destination Highlights
Arizona Office of Tourism Resources
The Arizona Office of Tourism (AOT) provides a range of tools and resources to help travel professionals sell Arizona effectively. Below are key resources and programs available to the trade:
Official Tourism Office
The Arizona Office of Tourism at tourism.az.gov is the primary resource for trade professionals, offering destination guides, high-resolution image libraries, and partnership opportunities.
State Visitor Guide
Order or download the official Arizona State Visitor Guide, a comprehensive print and digital publication covering all regions, attractions, and travel planning details for your clients.
Visit Arizona Consumer Site
The consumer-facing site visitarizona.com is the official travel planning portal with itineraries, event calendars, and destination content that can be shared directly with clients.
Arizona Tourism University (ATU)
ATU offers free webinars and online training modules designed for travel advisors. Complete courses to become an Arizona Tourism Specialist and gain in-depth destination knowledge for selling Arizona.
Trade Shows & Events
Arizona is represented at major travel industry events including IPW (the leading international inbound travel trade show), Go West Summit (focused on western U.S. destinations), and ITB Berlin (the world's largest travel trade show). These events offer direct access to Arizona suppliers and DMO partners.
Working With Come See Arizona
Come See Arizona is a comprehensive destination resource powered by Venture REI, led by Frank Vazquez with Designated Broker and Owner of Venture REI, over 2,400 homes personally sold across the Valley. We provide in-depth neighborhood guides, community profiles, and lifestyle content that goes beyond typical tourism resources.
For travel professionals, we offer partnership and content licensing opportunities. Our local expertise covers the Phoenix metro area and surrounding communities in granular detail, making us an ideal resource for clients considering extended stays, relocation-tourism, or investment travel.
Whether your clients are exploring Arizona as a vacation destination, a snowbird retreat, or a permanent relocation, Venture REI can provide destination briefings, neighborhood comparisons, school district information, and cost-of-living insights that complement your travel planning services.
To discuss partnership opportunities, content licensing, or custom destination briefings, reach out through our website or connect with us directly.
Venture REI
Venture REI specializes in helping individuals and families relocate to Arizona. For travel trade professionals with clients exploring corporate relocation, remote-work relocations, or retirement moves, Venture REI provides comprehensive relocation services including neighborhood tours, school evaluations, market analysis, and community matching.
We work with HR departments, relocation management companies, and individual transferees to ensure a smooth transition to Arizona. Our deep knowledge of every community across Maricopa, Pinal, and Pima counties means we can match your clients with the right neighborhood based on commute patterns, lifestyle preferences, and budget.